Top 10 Chinese Brands With Greatest Brand Power

- Jul 04, 2019-

The US-based insight, information and consultancy network Kantar, together with creative transformation company WPP, released a report on the brand power of leading Chinese brands in 2019. The report found the brand power of Chinese brands is rising fastest in Japan, France and Spain, representing emerging hubs of growth.

Brand power is a metric of brand equity, the consumer predisposition to choose a particular brand, and it has three attributes: meaningful, different and salient. Scores are based on Google Survey answers as well as the brand's search index in Google and YouTube.

Let's take a look at the top 10 Chinese brands with the greatest brand power.

 

No 1 Huawei

Category: Consumer Electronics

Brand Power 2019: 1,862

% Change vs 2018: 22%

11

No 2 Lenovo

Category: Consumer Electronics

Brand Power 2019: 1,698

% Change vs 2018: 0%

22

No 3 Alibaba

Category: E-commerce

Brand Power 2019: 1,624

% Change vs 2018: 48%

33

No 4 Xiaomi

Category: Consumer Electronics

Brand Power 2019: 1,068

% Change vs 2018: 41%

44

No 5 ByteDance

Category: Content Apps

Brand Power 2019: 878

% Change vs 2018: New

55

No 6 Hisense

Category: Home Appliances

Brand Power 2019: 823

% Change vs 2018: 55%

66

No 7 Haier

Category: Home Appliances

Brand Power 2019: 776

% Change vs 2018: 34%

77

No 8 Air China

Category: Airlines

Brand Power 2019: 731

% Change vs 2018: 0%

88

No 9 OnePlus

Category: Consumer Electronics

Brand Power 2019: 644

% Change vs 2018: 38%

99

No 10 Anker

Category: Consumer Electronics

Brand Power 2019: 604

% Change vs 2018: -1%

10

from China Daily